Personal profile:

Ma Cuixuan, female, born in Nanyang, Henan Province, is the Deputy Director of the Henan Education New Media and Public Opinion Research Center, a lecturer at the School of Journalism and Communication of Henan University, and a Master's degree in Film Studies from Beijing Normal University. Her research focuses on new media and film and television cultural communication, and she has participated in or led more than 10 national, provincial, and ministerial level vertical projects. She has published more than 20 papers in journals such as "Friends of Editors", "World Film", "News Enthusiasts", and "Film Literature". She has presided over 3 horizontal projects at the national and departmental levels, participated in 2 works and textbooks, and taught courses including "Audiovisual Language", "Film and Television Script Creation", "New Media Operations", "Micro Film Creation", and "Film Art Appreciation". Appreciation of Chinese and Foreign Documentaries, etc.

Academic archives

1、 Representative paper

1. "Research on New Media Image Ontology Education under Deleuze's Inspiration", Film Literature, Issue 12, 2019

2. Research on the Development Path of New Media for Education and Government Affairs in Henan Province, News Enthusiasts, Issue 5, 2020

3. "The Second Semiotics of Film Ontology in the New Media Era", "Friends of Editors", Issue 3, 2023

4. "Imagination of Technical History and Film Representation from the Perspective of Psychoanalysis", Film Literature, Issue 8, 2023

5. "On the" Balance "Strategy in Peng Haoxiang's Film Narrative", Film Literature, Issue 8, 2017

6. "Jointly Persisting until the Final Victory of the Game - Analysis of the Lens Language and Theme Connotation in the Movie" Rolla Run ", World Film, Issue 5, 2005, included in the" People's Congress Photocopy Materials "and" Film and Television Art, "Issue 3, 2006.

2、 Academic monographs

1. "Research on the Impact of Business Intelligence Information Quality on User Information Adoption Intention" by Guo Xiaogang, Wang Lifang, and Ma Cuixuan, Northwest Polytechnical University Press, May 2022

Research projects

1. National Social Science Foundation Art Program, European and American Immigrant Film Research (13CB097), June 2016, participated in

2. Henan Province Philosophy and Social Science Project, "Audience Research Based on Film Second Semiotics in the New Media Era" (2021BYS004), May 2021, hosted by

3. Henan Province Education Science 13th Five Year Plan Project, Research on New Media and Film and Television Education Based on Deleuze Philosophy (2017-jkghyb-0008), June 2017, Hosted

4. Key Project of Science and Technology in Henan Province, Investigation and Transformation Research on the Current Status of Education Government Service Capability in Henan Province from the Perspective of New Media (18A880001), June 2018, Hosted

5. Humanities and Social Sciences Project of Henan Provincial Department of Education, Research on the Current Situation and Countermeasures of New Media Development in Henan Regional Education (2016gh-2172016), May 2014, hosted by

6. Henan Provincial Department of Education Humanities and Social Science Project, Analysis of the Reform and Development Strategies of College Film and Television Education in the Context of New Media (2018-zzjh-073), September 2018, hosted by

7. Horizontal project, co construction of Henan Education Government Weibo System (SKH2022035), October 2022, hosted by

8. Horizontal Project, Henan Provincial Education New Media and Public Opinion Research Center Project (SKH2022001), February 2022, Hosted

9. Horizontal project, Henan Province Education New Media Research Cooperation Project, July 2022, hosted by

Research Award

1. Second Prize of Excellent Achievement Award in Humanities and Social Sciences Research of Henan Provincial Department of Education