Lightning News (correspondent Liu Di Li Meihui) In order to show the innovative training mechanism and academic achievements of outstanding news and communication talents, build an academic platform for communication and communication of graduate students in journalism and communication, on December 3, the opening ceremony of the second Central China Journalism and Communication Graduate Academic Forum was held in the national Journalism and Communication Experiment Teaching Demonstration Center of Henan University. Adopt a combination of online and offline.

The forum was hosted by the Graduate School of Henan University, co-organized by News Enthusiast Magazine, and hosted by the School of Journalism and Communication of Henan University. At the opening ceremony, Liu Zhijun, deputy Secretary of the Party Committee and vice president of Henan University, and Zhang Jing, president of News Enthusiast Magazine, delivered speeches successively. The opening ceremony was presided over by Yang Yiya, dean of the School of Journalism and Communication of Henan University.

The forum focused on the Yellow River cultural communication, the theory and practice of rural communication, the construction of the all-media communication system, media discourse and social changes, public opinion communication in major emergencies, and the transformation and reconstruction of the publishing industry in the 5G era. More than 100 papers were received from more than 40 universities in China, such as Renmin University of China, Beijing Normal University, Communication University of China, Fudan University, etc. A total of 38 papers were selected for online exchange in the forum, and 9 papers were rated as excellent papers. Miao Chen, executive vice president of the Graduate School of Henan University, read out the list of winning papers, and together with Wang Wenke, secretary of the Party Committee of the School of Journalism and Communication of Henan University, awarded certificates to the winning students. The outstanding thesis winners spoke on behalf of Li Beibei, PhD candidate of Wuhan University, and Li Zhi, master candidate of Nanjing Normal University.

At the opening ceremony, Liu Zhijun unveiled the studio of famous teachers of Henan Provincial Colleges and universities presided over by teacher Yan Li. Li Qiang, one of the members of the studio, a representative of the industry mentor, vice president of Henan Elephant Financial Media Group and a member of the Party Committee, delivered a speech online. He hoped that all teachers and students would work together to focus on the development and construction of financial media and improve the cooperation between academia and the industry. Yan Li, project leader of Famous Teacher Studio, introduced the basic situation and development plan of the studio. She said that the studio will focus on the overall goal of course construction and take talent training as the core. Through the platform of Famous Teacher Studio, the advantages of academia and industry can be combined to explore ways and methods to jointly promote course construction and cultivate more high-level talents for the society.

After the opening ceremony, the forum entered the keynote session. Professor Yu Guoming from Beijing Normal University gave a keynote speech entitled "Three Key Issues in Future Communication Research". He explains the four fundamental dimensions affecting the development of China's media industry, pointing out the impact of mediatization, irrational factors, data and algorithms on communication mechanisms, as well as the role transformation of professional communication media and communication workers. "The focus of communication research will no longer be just the dissemination of content, but how communication will restructure social life in the future," he said. Professor Chen Weixing of the Communication University of China, in his keynote report "Decoding the Fate of Human Beings by Technology", takes care of and examines the development of human society from the theoretical perspectives of technology philosophy and media science, and puts forward many inspiring judgments such as technological innovation is the step of productivity development, intellectual technology is the platform of social evolution, and the concept of technology in human society. Hu Yiqing, professor of Nanjing University, gave a keynote speech entitled "The Prospect and Dilemma of Deep Media Integration", which made a profound and comprehensive interpretation of the national "Opinions on Promoting the development of Deep Media Integration" from the background of policy introduction, the dilemma and outlet of media integration. Li Hongyan, a professor at China Agricultural University, in her academic report "Encountering" the localism: A Reflection on the investigation of the First Secretary of L Village ", based on field investigation and case analysis, proposed the question of how to realize the revitalization of poor villages after poverty alleviation from a diversified path and discuss the essential attributes of rural society from the reflection of the localism.

In the afternoon, the forum entered the preaching session of the sub-forums, and a total of four sub-forums were set up: "Rural communication", "Media Theory and Yellow River Cultural Communication", "new media and social governance", and "digital publishing and audio-visual communication", which were combined online and online. The author of the paper introduced the views of the paper, and the teacher commented, and the exchange was full and warm.

The School of Journalism and Communication of Henan University initiated and held the first Central Plains Journalism and Communication Graduate Academic Forum in 2019, aiming to build an academic platform for communication and exchange for the majority of new communication students, track the academic frontier and pay attention to social reality, which has been widely concerned by the academic circle and generated a good response. The successful holding of this forum is of great significance to promoting academic exchanges, improving the ability of postgraduate research and innovation, and cultivating high-level innovative talents in journalism and communication.